Once you've connected your Picatic account or event page to a Google Analytics account, you can then define Goals and Funnels. There are four primary stages in the purchase funnel with Picatic:

Stage 1: Select Tickets
Your purchasers select the type of tickets and number of tickets during this step.

Stage 2: Claim Tickets
This step collects the registration information from your attendees. 

Step 3: Payment
This step collects the payment information from your purchasers.

Stage 4: Confirmation
This step verifies that the purchase was successful.

Goals and Funnels can be setup to track all of your Picatic events or a specific Picatic event. 

How to set up Goals and Funnels in Google Analytics:

1. Select “Admin” at the top of your Google Analytics account.

2. Use the drop down to select the “Property” that you have set up to integrate with your Picatic events.

3. Select “Goals” on the right-hand side.

4. Select “New Goal”

5. Set the Goal Name to “Purchase” and the Goal Type to “Destination”. You can leave the “Goal slot ID” the default setting. Select “Next Step” when complete.

Setting up Goals & Funnels for a specific Picatic event:

*Note: for instructions on setting up Goals & Funnels for all your Picatic events, see the section below.

6. Select the dropdown under “Destination” and set it to “Regular expression”. Enter ^.*your-event-slug\/Confirmation.*$  in the box on the right. An example of an event slug is pictured below:

7. Turn Funnel on. Enter “Select Tickets” in the Name field and enter ^.*your-event-slug\/Select Tickets.*$  in the "Screen/Page" field. Set “Required?” to “No”.

8. Select 'Add another Step'. Enter “Claim Tickets” in the Name field and enter ^.*your-event-slug\/Claim Tickets.*$  in the "Screen/Page" field.

9. Select 'Add another Step'. Enter “Payment” in the Name field and enter ^.*your-event-slug\/Payment.*$ in the "Screen/Page" field.

10. Select "Save".

To view your Funnel in Google Analytics, select '"Reporting" > "Goals" > "Funnel Visualization"

Setting up Goals & Funnels for all your Picatic events:

6. Select the dropdown under “Destination” and set it to “Regular expression”. Enter ^.*Confirmation.*$  in the box on the right. It’s important you enter this exactly as shown.

7. Turn Funnel on. Enter “Select Tickets” in the Name field and enter ^.*Select Tickets.*$  in the “Screen/Page” field. Set “Required?” to “No”.

8. Select 'Add another Step'. Enter “Claim Tickets” in the Name field and enter ^.*Claim Tickets.*$  in the “Screen/Page” field. Set “Required?” to “No”.

9. Select 'Add another Step'. Enter “Payment” in the Name field and enter ^.*Payment.*$  in the “Screen/Page” field. Set “Required?” to “No”.

10. Select “Save”.

To view your Funnel in Google Analytics, select '"Reporting" > "Goals" > "Funnel Visualization"

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